Powered by RIG — the white-label AI front desk you resell

The squeeze

Your retainer is shrinking and it isn't your fault.

Every agency selling dental SEO and paid ads is selling the same thing at a lower price than last year. Meanwhile the one number the dentist actually watches — new patients — is being decided by whether someone picks up the phone at 6:40pm. You do not control that, but you get judged on it.

You are graded on calls you never hear. The practice sees the ad spend, not the 41 voicemails.
Every service you sell is a commodity. Someone will do the same scope for $500 less this quarter.
Your revenue is labour. More clients means more people, and more people means less margin.
Churn hits at month nine. The practice cannot see the work, so they price-shop the line item.
Nothing you sell is sticky. An SEO retainer can be cancelled in a sentence. A phone line cannot.

What you're reselling

A front desk that never goes to lunch.

It answers texts and web chat for the practice, in the practice's voice, inside the practice's real constraints — their hours, their accepted plans, their new-patient offer.

Catches the call you missed

Phone rings out, the desk texts the patient back inside 30 seconds with two real appointment times. That is the single highest-value thing it does, and it happens while the office is dark.

Answers the boring 80%

"Do you take Delta?" "How much without insurance?" "Are you open Saturday?" It answers from the practice record, never guesses coverage amounts, and hands anything clinical to a human.

Books it, then logs it

When a time is agreed it writes the appointment to the schedule and posts the event to your console, so you have something concrete to show on the monthly call.

portfolio view — every practice, what you invoice, what you keep

Agency portfolio overview showing spread across six practices

The math

Twenty practices is $8,000 a month you weren't billing.

You are already talking to these practices every month. This is a line item on an invoice you already send. There is no new sales motion and no new headcount — that is the entire point.

The practice-side case is just as blunt: at a $1,400 average case value, one recovered patient a month more than covers a $650 bill. Most practices recover several.

Model your own book →

You charge the practice$650 / mo

You pay RIG$250 / mo

Your margin per practice$400 / mo · 62%

Across 20 practices$8,000 / mo

Year one, at 2% monthly churn$86,113

Pricing

One wholesale price. You set retail.

We do not publish a price to your clients, we do not sell to your clients, and we are not on the invoice. If a practice leaves you, it leaves the product too.

Wholesale seat

$250 / practice / month

Unlimited patient conversations per practice
Missed-call text-back, web chat, and after-hours cover
Your brand, your subdomain, your patient-facing name
Agency console with per-practice activity and reporting
Appointment write-back to the practice schedule
Month to month, cancel a seat any time

Agency onboarding

$1,500 one time

White-label setup: domain, brand, patient-facing voice
Your first two practices configured with us on the call
Sales kit: the deck, the pricing sheet, the objection answers
A named human on text for the first 60 days

Waived if you commit to five seats in month one.

Straight answers

The questions you were going to ask on the call.

Can patients tell it's AI?

Most do not, because it replies in seconds with a specific, correct answer, which is not what people expect from a bot. But we do not train it to lie. If a patient asks directly whether they are talking to a person, it says a team member will follow up and hands the thread to staff. Pretending otherwise is a liability you do not want on your paper.

What happens when it gets something wrong?

It will get things wrong. The design choice we made is that it fails toward a human: anything clinical, any quote over $1,000, any insurance question it cannot answer from the practice record, and anything emotionally loaded gets escalated instead of guessed. Every conversation is logged in your console so a dispute is a matter of reading the transcript, not taking someone's word.

Does it really write into Dentrix / Eaglesoft / Open Dental?

Open Dental has a proper API and we write to it directly. Dentrix and Eaglesoft are handled through a middleware bridge on the practice's machine, which takes longer to stand up and is the most common reason a go-live slips a week. If a practice will not give us schedule access, the desk still books — it just posts the appointment to a queue their front desk confirms in the morning.

Who supports the practice when something breaks?

You do, on the surface. That is what white label means and it is why you keep the margin. Behind you, we answer your team directly by text and we do not have a ticket queue. We will never contact your client, and we will never appear on their caller ID or their invoice.

We tried a chatbot and the practices hated it.

Almost everyone has, and usually it was a decision-tree widget on the website that could not see the schedule. Two things are different here. The first is that the highest-value moment is not the website, it is the missed phone call at 6:40pm, and this thing texts back. The second is that it operates on a real practice record, so it can say "yes, we are in network with Delta" instead of "let me have someone call you".

What is the contract?

Month to month per seat, 30 days' notice, no minimum. Onboarding is a one-time fee. We would rather you test it on two practices for a quarter than sign something you resent in month four.

Where does the AI actually run?

On hardware we own, not on a reseller account. That is why the per-seat price is flat and unlimited instead of metered per message, and it is why we can quote you $250 without a usage clause.

Sell your practices the thing they actually complain about.